Business

Hyundai schools us on Relationship Marketing

Hyundai has produced commercials to create awareness about its new Hyundai Assurance Program. I don’t watch much television, so the fact that I’ve seen these commercial a few times is indicative of a strong marketing campaign. [...]

By Walter | February 17th, 2009 | 5 Comments | Read More »

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About

Walter Pinson is the Chief Software Architect at SMBLive; whose IAmFound social marketing platform helps SMBs (small and medium-sized businesses) get discovered online and generate inbound sales leads. In his role as CSA, Walter manages a globally distributed product development group and has SaaS products deployed at major telecommunications channel partners in the US, UK, [...] [...]

By Walter | November 16th, 2008 | Comments Off | Read More »

B-School

Summer School

Classes have not yet started. But, of course, I have already been given my first assignment. You guessed it; reading. A Concise Guide to Macro Economics What Managers, Executives, and Students Need to Know by David A. Moss Blue Ocean Strategy [...] [...]

By Walter | June 15th, 2008 | No Comments | Read More »