macroeconomics

Hyundai schools us on Relationship Marketing

Hyundai has produced commercials to create awareness about its new Hyundai Assurance Program. I don’t watch much television, so the fact that I’ve seen these commercial a few times is indicative of a strong marketing campaign. [...]

By Walter | February 17th, 2009 | 5 Comments | Read More »

macroeconomics

Designer suits and macroeconomics…

Take a look at this suit. Take a good look. Is it worth $40K? Some people seem to think so. More importantly however, is that at least 30 of these Brioni Vanquish II suits have sold in the midst the worst financial crisis since the Great Depression. So what does this fantastically priced suit have to [...] [...]

By Walter | January 24th, 2009 | 1 Comment | Read More »

macroeconomics

Bank of England: Hurry up and do nothing.

On a return flight from London, the passenger next to me kindly let me read her paper. I don’t normally read foreign papers but, being the dedicated EMBA student, I went straight for the The Daily Telegraph’s business section. The front page of the business section was full of gloom and doom. Almost every story was [...] [...]

By Walter | June 22nd, 2008 | No Comments | Read More »

macroeconomics

Summer School

Classes have not yet started. But, of course, I have already been given my first assignment. You guessed it; reading. A Concise Guide to Macro Economics What Managers, Executives, and Students Need to Know by David A. Moss Blue Ocean Strategy [...] [...]

By Walter | June 15th, 2008 | No Comments | Read More »